The Legalities Of SEO: When Things Go Wrong
Search engine optimization, known by the acronym SEO, is the practice by which a company works to push its website to the top spots on a search engine's results. It involves a number of techniques, such as the inclusion of a video on your landing page (which can actually increase your odds of ending up on that coveted first page by 5300%) or the implementation of high quality written content that utilizes relevant keywords.
While most SEO organizations execute these techniques without a hitch, sometimes accidents happen and mistakes are made. As the case between SEO firm BrioDigital and their client NestEdge Realty proved, the resulting argument may end up in court.
On July 16 of this year, NestEdge sued the SEO firm for one million dollars, claiming that their negligence caused cons...