Several Automakers Consider Discontinuing Large Luxury Hybrids After Lukewarm Sales
Not all experiments end well, as the auto industry has been finding out after offering gas saving hybrid models for vehicles that are known for having low fuel economy. So few of these vehicles were sold that automakers are now wondering whether they’re even worth engineering.
General Motors, after offering hybrid versions of its new generations of Cadillac Escalade, GMC Yukon, and Chevrolet Tahoe SUVs, has decided to pull the plug. Even though the Escalade hybrid delivered 21 miles per gallon (combined driving conditions), up 31% from the non-hybrid’s 16 combined, “No one bought them,” says David Schiavone, marketing manager for the Escalade. “And they were great.”
Mercedes-Benz and Lexus have also been pulling back on their offerings. One of the issues with selling the hybrid cars,...