Mobile Search Not Accounted For In Latest Desktop Search Rankings
This week, desktop search rankings were released from comScore for the month of January. Bing and Ask gained a fraction of a point each, but otherwise there was almost no movement in the number gained from the previous month, according to Search Engine Land.
Total query volume was up slightly for the major search engines but was mostly flat. Desktop data is growing more and more obsolete because search is becoming increasingly mobile and fragmentary.
Google controlled 63.9% of U.S. search query volume, and Bing powered 33.1% of organic search on the desktop.
PC driven search queries were down by two billion overall, mostly attributed to a decline in queries on Google, having transferred over to mobile. Yahoo and Bing desktop queries, however, are up a little from two years ago.
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