Many Men Turning to ‘Brotox’
For years, women have visited the plastic surgeon’s office to get their hands on a bit of Botox to make their fine lines and wrinkles disappear. But recently, men are hopping on board and hoping to get their hands on the male-purposed formula. That new formula is being referred to as “Brotox”.
According to The National Post the men’s plastic surgery center Marina ManLand near the LA airport has seen a rise in male Botox requests as of late. Plastic surgeon Grant Stevens says his sports bar-like practice has been flooded with requests. ManLand is symbolic as the distributors of Botox, Xeomin, and Dysport try to turn their selling focus to men. During the Stanley Cup Finals, Botox rolled out print, television, and social media ads to try and lure in male customers.
The Brotox works th...