New Startup Redesigns Interior Design
Interior design is typically a service affordable only to the wealthy, but a new startup is looking to change that.Laurel and Wolf, which recently just raised $4.4 million in its Series A round of fundraising, aims to bring interior design into the digital age. The new company is a web-based platform that connects professional interior designers with clients, who -- for a small, flat fee -- can get their residential and/or commercial spaces custom designed. Designers compete to win a client, offering them concept designs for their spaces, and once chosen, the selected designer will continue to revise the plan until it's been perfected.The startup is the brainchild of Leura Fine, a Los Angeles-based professional designer who has done designs for Elton John, and even designed the interior of...