A new tech company is being called “an Uber for advertisers.” Wrapify, which rolled out its product less than one month ago in San Diego and San Francisco, connects companies with drivers, wrapping their cars with branded, vinyl graphics and marketing messages. In other words, it acts as a vehicle advertising middleman.
So far, Wrapify has nearly 10 brands on board and almost 2,000 drivers interested. Some of the brands already using Wrapify include Petco, Coldcock, Whisky, HomeHero, Captiv8.io, and Unreel.io. Thanks to its early successes, Wrapify is speeding up its plans to launch in Los Angeles, Orange County, and Atlanta by this Fall.
The way it works is pretty simple. Wrapify’s drivers download its mobile app, which only engages with their personal vehicles. GPS tracks the vehicle’s mileage as the cars go, which is available to both drivers and advertisers. It also includes analytic and reporting software, which chronicle campaigns. The app also has push notifications, gathers insights, makes room for scalability, and offers bonuses.
The app is advantageous for both brands, and interested drivers. For companies, mobile advertising is an effective, efficient, outdoor advertising strategy. For drivers, it’s an easy way to make some money.
Vehicle advertising can reach more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising. Media targeting vehicle drivers and passengers reaches more than 95% of Americans. One single wrap can generate between 30,000 and 70,000 impressions per day. Best of all, the cost of having five wrapped cars on the road for three months would cost about $20,000 — far, far less than what it’d cost to have a billboard in a heavily trafficked area.
The average Wrapify driver makes about $450 a month for doing exactly what he or she would otherwise do anyways. They make almost half a grand just driving their car as they normally might.
According to CEO James Heller, “What we’re offering here is a chance for the everyday American to get a piece of the action.”