As Investors Abandon Twitter, Will Marketers Do the Same?
Investor faith in Twitter just keeps slipping. Since the beginning of the year, the little bluebird's stock prices have fallen more than 50%. As of today, stock values have slipped another 1%, leaving the company's worth at $32 per share. That's only $6 above what the company was originally valued at during its initial public offering in 2013.What's the problem? Why is Twitter stuck in a free fall? It's all about growth. At the end of Q1 2014, the company was estimated to have approximately 255 million users, well below Facebook's 1.4 billion. Up until recently, the comparison between the two was neither fair nor relevant, as they were completely different services. However, as Twitter continues implementing changes that make it more like Facebook everyday and the difference between platfo...