Amazon Rivaling Etsy with New Marketplace for Handcrafted Goods
Amazon has evolved by leaps and bounds since its humble beginnings as an online bookstore, and it is now helping small business owners who create handcrafted items to reach more customers.
According to local Florida news affiliate WFLA, Amazon's Handmade, an online marketplace for crafts and trinkets, is helping many entrepreneurs to gain national brand exposure.
Laura Glover of Tampa Bay, FL is the owner of Burlap and Boards, a shop that turns discarded wood pallets into masterpieces. She chose to list her shop on Handmade because of Amazon's built-in following and high domain authority.
"You have the brand power of Amazon and also the great searchability," said Glover. "It's all about getting your name out there, I have neighbors that don't even know I do this in my driveway."
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