Jet.com, The Costco of Amazon Prime, Is Finally Open for Business
Economists have been calling it the Costco version of Amazon, targeting the budget-conscious consumers who typically shop at discount stores without sacrificing the convenience that e-commerce businesses, like Amazon, provide. But will startup company Jet.com be able to live up to its hype and actually become viable competition for corporate giants like Wal-Mart, Target, and even Costco itself?
Jet.com finally opened its virtual doors at the end of July after “months of testing and tweaking,” according to Newsday.
It isn’t so much about the products that Jet is offering, nor is it about providing customers with simple browsing and fast shipping. Instead, Jet’s business model is what has industry experts talking; the e-commerce merchant has combined a subscription service similar to Amazo...