In the video, they talk about the ways they are making these refrigerated trailers to help their customers not only increase their revenue by better backhaul ability but also by the focus in on resale value. They make sure their design will stand the test of time. This video is talking to people in the trucking business or those who run trucking fleet businesses as this is information they would need to know.
They are creating a design to help increase the revenue of people who buy their refrigerated trailers by acknowledging that the backhaul available may not be a deep-frozen product that you hauled out. Explaining how they are able to achieve this by their design. Giving acknowledgment that truckers are not paid when they have an empty trailer which is not something someone outside this business may know.
People and companies in the long-haul business who are looking for new refrigerated trailers would find this video a good starting point in looking for what they want to purchase. It gives base information that they could quickly take to compare to other companies or decide to take a deeper dive in to find out more and if this is the right one for their business.