Sunday, February 25

New Cake Boss Bakery Opens in Greenwich, Though Filming Not Allowed

There can be a few small downsides to fame — something Buddy Valastro Jr., better known as the “Cake Boss” of reality TV, knows well enough. Carlo’s Bakery, home of the Cake Boss, has been greenlighted for opening its first shop in Greenwich, Connecticut. The agreement with the town is not without stipulations, however.

The Planning and Zoning board gave a firm “no” when it came to filming any episodes at the local store, and officials also wanted assurances that special events, such as cake-decorating classes and birthday parties, would occur during non-school hours so as not to aggravate parking and traffic problems.

Several zoning officials are worried that cars full of “Cake Boss” fans could create a troublesome bottleneck in an area that is already fairly congested. The bakery’s original location in Hoboken, N.J., often has fans of the show lining the block in order to get a taste of the bakery’s cakes, cannolis and biscotti, among other offerings.

“Cake Boss” first premiered in April 2009 on TLC, and is now in its sixth season. The series has remained one of the channel’s popular staples, and follows the Italian-American family behind Carlo’s Bakery during the daily tribulations of making (and occasionally wrecking) intricate, customized cakes.

“As seen on the show, creating cake masterpieces is not easy,” explains Lior Aronovich, owner of Amadeus Fine Cakes. “It makes sense that Buddy would want a kitchen where he can create cakes in peace.”

The bakery, which is perhaps best known thanks to the reality show for its custom birthday and event cakes, has already joined the Greenwich Chamber of Commerce. Marcia O’Kane, the chamber’s executive director, thinks the location will be great for Carlo’s Bakery. “Everyone’s looking forward to this prestigious name moving in. From what I’ve heard, everyone can’t wait,” says O’Kane. The Greenwich location will be the eighth location for the small but well-known franchise.

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