What Is White Label SEO?
White label SEO is when your company offers the services of another company under your label or brand (see Semify, for example). SEO is the services that are offered to increase a company’s traffic through online search engines. These services involve keyword research, marketing, advertising, and social media. When your agency does not offer specific SEO services, hiring a reseller or partner often generates more income. You will benefit from their expertise in white labeled SEO and private-label SEO programs. Their services will attract new customers.
An SEO reseller will provide you with the services needed and is less expensive. It will not require any reporting or strategy and your agency will handle the clients. You purchase these services and deliver them to the client. SEO reseller plans are cost-effective and may work better when you’re building your business. SEO reseller plans involve keyword research, writing content, link building, and search engine optimization on and off-site. Some agencies may offer reseller programs and packages as well as white label services.
A white label SEO provider or partner should have a reporting system or white label SEO dashboard to update clients on marketing, advertising, and sales performance. They should spell out or tell you their strategy for each client and how it will be executed. The agency should provide search engine optimization on and off-site to bring in higher traffic, write content for social media, creating content, and be able to create graphics, videos, photos, blogs, posts, polls, quizzes, and white papers. Look for a company that offers a variety of SEO services. These white label SEO programs should have hourly, monthly, project, and custom pricing.
Deciding on whether to use SEO reseller plans, white-label or private label SEO is an individual decision your agency will have to make. A new agency might opt for an SEO reseller program to start. More established agencies might select a white label SEO Program with private label services. Some agencies or vendors offer private label SEO or work under your brand and name. They will build private label SEO programs to fit your needs. Some agencies may offer all three services.
How to Select A Partner For SEO
Start by, reading online reviews of the agency by clients. Ask for client names and numbers and talk to a few about what they thought of their work. Ask your business associate for a referral. Positive online reviews show the agency is meeting the needs of customers seeking SEO services. An established agency that has been around for a few years is a good choice. The agency should offer several types of SEO services and specialize in SEO. Agencies may be SEO resellers, a white label SEO firm, and have a private label SEO program. Examine their website and look for the SEO services they offer.
What are strong SEO skills to look for in a partner? The agency knows about the industries they work with, they keep up with current trends, they have the ability to use market-driven tools effectively and analyze results The vendor knows how to use analytics and analyze data. They need the ability to ask questions and solve problems. The agency should have technical skills like programming and web design. Your SEO partner should be well versed in multimedia skills and be able to manage clients effectively. There may be more than one person in the agency and each handles specific SEO duties.
Good customer service is another important skill. Will they meet you in person to discuss a partnership or offer a video conference between their agency and yours? A video conference is a good way to get to know them and learn about what they offer. Meeting in person is another effective way to measure their communications and listening skills. When you have a video conference, let your staff ask questions to learn about their services. Devise a list of questions about services you are looking for in a partner. Ask for samples of their SEO work that showcases their reseller program or SEO skills.
Another source of information about their services is customer review on their site or a review on other sites about their performance, reliability, and customer satisfaction. You may find a local site that reviews SEO reseller plans or white label SEO agencies in your geographic area. The agency may have figures or data they collect themselves to show you on their services. Some SEO companies may use a white label reputation management firm that will have all this data compiled ready to show potential partners.
What type of question should you ask the SEO agency? Find out about their SEO strategy and how they build a customer’s presence on Google and other search engines. What are their approach and method.? Find out what online search optimization services they perform. It should include keyword research, search engine optimization, mobile optimization, and multimedia skills. Do they make sure all links and buttons work correctly? The need to know how to create titles and keywords that search engines will recognize and improve client rankings.
Do they offer back linking to other credible websites to link to the client’s sites? This creates credibility and builds customer confidence and trust. Do they report on customer progress by giving updates on how their specific service is working? A dashboard and updates with statistics prove to you and the client they are reliable. Good SEO takes time and the agency should report monthly or bi-weekly on the progress of your customers. They should share key performance indicators. These might be how the content is performing, tracking entrance and exit pages, loading metrics, conversion metrics, and keyword ranking metrics.
Finally, review their technology to make sure it is up to date and current. Do they use a dashboard that reports results, have social media skills and software, automated reports, automated email’s, and online data analyzation. All these factors help to choose a vendor to partner with for SEO. A white labeled SEO company may have an SEO reseller plan or services. Look for a white label SEO company that offers SEO reseller programs too.