Safety Features Big Draw for New Car Buyers
Safety-related technology is one of the major factors making owners of new cars happier than ever with their purchases, a new report from J.D. Power has found.
“Not only are models increasingly offering systems that improve safety and visibility, but owners are also using them on a regular basis,” said Renee Stephens, vice president of U.S. automotive quality at J.D. Power. “This can go a long way toward generating positive feelings about their vehicle overall.”
This is the 20th year that J.D. Power has released its U.S. Automotive Performance, Execution and Layout (APEAL) Study. It is an industry benchmark for how gratifying to own and drive new vehicles are. Participants evaluate new car purchases based on 77 factors that are then combined into a total index score measured on a 1,000-p...