Mobile Apps and Websites Aim to Transform How Apartments Are Advertised
For a long time, apartment hunting was quite the ordeal, and anyone seeking a new place to live had to drive around looking for yard signs, sort through cryptic classified ads, and play phone tag with landlords and property managers.Thankfully, the times are a changin'.Mobile app startup companies, online real estate heavy hitters, and even good ol' local listing firms are preparing to streamline the fragmented business of apartment advertising and hunting, hoping to make it more reliable for landlords and property managers as well as more user-friendly for prospective tenants.
The goal is to transform a thriving business -- nearly 2.3 million households rent apartments, rather than own their home, in Los Angeles and Orange Counties -- into a modern, successful marketplace, making the p...