SAN FRANCISCO – MARCH 2: Recycled plastic bottles are seen at the San Francisco Recycling Center March 2, 2005 in San Francisco, California. Bottled water is the single largest growth area among all beverages, more than doubling over the last decade. Only about 12 percent of plastic bottles, mostly water, were recycled in 2003, according to industry consultant R.W. Beck, Inc. Since most bottled water is consumed away from home where recycling isn’t an option, an estimated 40 million bottles a day go into the trash or become litter. (Photo by Justin Sullivan/Getty Images)