Coleman Brand Reboot Highlights New Camping Tech
The Coleman Company Inc. is arguably the largest camping brand in the world. With an annual revenue of over $1 billion coming from thousands of products, they are now hitting reset on their infamous brand.
The company says that in addition to the 100 new products they introduced this year, they will be adding another 130 in 2016. Many of the new products integrate new technology with camping gear.
“Our short-term plan is to surprise people,” said Emily Donahue, a Coleman product line manager.
In interviews with Gear Junkie over the last month, Donahue and Mike Otterman, Coleman’s VP of global marketing and merchandising, talked about Coleman's brand reboot and how it will move forward.
They say that big changes are coming for the company and its products. Basically, rather than...