Closed Captioning of SEO Video Content Could Boost Views, Engagement
Recent studies have discovered something surprising about the use of closed captioning for video content created for search engine optimization (SEO): it's surprisingly effective.
According to a July 29 Business2Community article, adding closed captioning and transcripts to a video can increase "traffic, page views, search rank, and engagement."
In a Discovery Digital Networks study that measured the impact of captioning on web videos, videos with closed captioning saw a 13.48% growth in views and a lifetime increase of views by 7.32%, according to Business2Community.
In addition to causing an increase in the number of views a video gets, closed captioning can also help a video move up the ranks in search engine results faster, which is what every SEO strategy tries to attain.
...









