Video Marketing Likely to Be Fastest-Growing Aspect of Social Media Marketing in Year to Come
The medium social media marketers will need to pay the most attention to in 2015 may be video, if updates to major social media platforms at the end of 2014 are any indication.
“Every social network has begun to turn efforts towards the improvement of native video distribution and promotion services,” Juan Mendez wrote for Business2Community Jan. 21.
Facebook, the platform probably on most marketers’ minds, will continue to prioritize video, with founder Mark Zuckerberg even commenting multiple times that he expects much of people’s newsfeeds to be filled with videos, rather than text or photos, in the near future. Instagram, which is owned by Facebook, has also launched a 15-second video ad option.
Twitter, too, added native promoted videos to feeds for the first time in 2014, and has ...