Study Finds Millennials View Self-Service Options as Good Customer Service
Can self-service be good customer service? Both the overall population and Millennials in particular think so, according to a new report from Aspect Software.
The study, done in conjunction with the Center for Generational Kinetics, found that more than 65% of respondents said they felt good about both themselves and a company when they were able to solve a problem without directly contacting a customer service agent. That figure ticked up slightly for Millennials, at 69%.
“Though the idea of self-service customer service may seem counter-intuitive, it makes sense when one thinks about it,” Peter Roesler wrote in a Denver Business Journal review of the study April 22. “Customer service reps for a company are normally providing assistance based on information given to them in a user guide...