WNBA Pushes Forward Despite Lack of Network Support
As of this year, the WNBA -- women's pro basketball league -- will be celebrating its 18th birthday. Over the past two decades, the league has matured from a questionable proposition -- many thought it would quickly fold, as earlier attempts had -- into an organization in its own right. Still, the league often struggles to get the same media coverage as men's sports teams, and it has a much smaller fanbase overall.
Although many people are quick to point to smaller, niche audiences for women's sports, many in the industry say it's more about a lack of coverage than anything else. The WNBA has its season during the summer, when the NBA is off-season. Even during this time, the NBA receives more coverage than the WNBA does. Similarly, even though the WNBA games score higher TV rates than ...









