North Carolina Turns DOT Trucks into Moving Billboards
Businesses in North Carolina will soon have a new way to advertise, and it's coming straight from the Department of Transportation.
A new sponsorship program will allow businesses to attach corporate messages and logos on DOT property, starting with the DOT's yellow Incident Management Assistance Patrol Trucks and expanding to ferries, shoulders, websites and rest areas. Even the DOT helplines may eventually be sponsored by a business. Officials are hoping that the deal will generate millions of dollars a year for the Department of Transportation.
The yellow IMAP trucks are a common sight on busy North Carolina freeways, serving as responders to stranded motorists and major accidents. Now, when residents see them arriving in their rear view, they might catch a glimpse of an advertise...









