Major League Baseball Steps Into the World of Wine
What do baseball and wine have in common? Until recently, not a whole lot; however, a new marketing strategy by Major League Baseball is creating a connection between the two.
Not wanting to harm its long lasting relationship with the major beer company Budweiser, which it has exclusive sponsorship rights with, beer bottling was not an option. So instead, the MLB has turned to wine branding for its latest money making scheme.
Last week, fans, as well as the media, were invited to a special wine tasting event at the Fan Cave, Major League Baseball's Manhattan event spot. Party goers were able to sample the new collection of wines, which showcases special blends for seven MLB teams. The Texas Rangers, San Francisco Giants, Boston Red Sox, New York Yankees, Seattle Mariners, Chicago Cub...









