Chat Bots Are Taking Over the World
America's most popular teenage chat app just made a bold marketing move. The creators of the app launched a new feature that could end up being the future of the advertising industry, or could at least breach a new marketing territory regarding how different brands interact with each other and consumers.
Social media reputation management is critical to any type of brand management, and without it minor issues can become major public relations disasters. But what if people conversed directly with brands and companies via bots?
This is what Kik, a popular teen chat service (similar to WhatsApp) is doing. There may be nay-sayers out there already saying that the chat box is nothing new, and most of us have AOL's Instant Messenger in mind when it comes to talking with bots. Kik users ar...