Facebook advertisers take advantage of new technique
Advertisers on Facebook can now take advantage of a new technique to better reach consumers on the social media site.
According to a July 18 VentureBeat.com article, sequential mobile advertising, a quickly-emerging video advertising method, allows the marketer to put targeted video advertisements in front of a user after he or she clicks on an ad from a mobile device. Marketers are then able to follow up with other advertisements, which are chosen based on a user's clicking habits, on other devices.
VentureBeat.com reports that this makes marketers able to create a sequence of targeted video ads for users to view, effectively building a sales pitch with this sequence of videos -- starting with the "pitch" and ending with the "sell."
To target video advertisements, marketers are a...









