Soon, You’ll Be Able to Buy Stuff on Facebook
Facebook has been a huge driver of web traffic for years. Back in 2013, it drove 21.25% of all the traffic sites received, meaning nearly one-fifth of the consumers who visited blogs and retailers came from the social network. Now, Facebook is looking to cut right to the economic chase. It's turning its business pages into virtual storefronts.
Buzzfeed reports that Facebook is testing new, miniature e-commerce sites embedded within select retailers' Facebook pages. New "shopping" tabs and "buy" buttons allow consumers to purchase an item they want, possibly completing the entire transaction right there. The idea of this test is to put the entire consumer experience into Facebook.
On mobile, the new feature will appear in a "shopping" section, while on desktop, it'll appear as a separate...