Twitter, Pandora Exploring Video Advertisement Capabilities
Twitter and Pandora are the two newest sites to introduce video advertising capabilities as a way to attract advertisers.
According to a May 28 Business2Community article, each site has more than 250 million users around the world, and each site is hoping to draw in advertisers that hope to reach these users with video ads.
So far, Twitter, on which 700 videos are shared each minute, has just experimented with the concept of video advertising. When a user types in a hashtag, a pop-up will appear that allows the user to embed a video in his or her tweet. Since tweets featuring video are 38% more likely to be re-tweeted than those without video, according to Business2Community.
In addition to playing video advertisements between songs, Pandora is also investing in its own original v...









