Gluten-free Products Drive Sales For General Mills
After poor performance in the first half of the fiscal year, General Mills has shifted its focus to three areas of the business in hopes of improving sales. The company's focus over the next six months will be on cereal, yogurt and healthy snacks.
Altogether, the first half of the fiscal year brought a 3.5% decrease in sales for General Mills due to poor demand for its products, according to Food Business News. The company is hoping that through a combination of new products, improvements to its current products and strong marketing and advertising efforts they will be able to improve performance.
Although General Mills's cereal brands have grown in the market over the last six years, the first half of the fiscal year did not reflect this trend and resulted in a decrease in retail sa...









