Bells and Whistles: Microsoft Quietly Adding New Widgets To Bing
As digital marketing continues on its track to eclipse television ads as the largest single sector of the advertising world, search engines are well placed to deliver those ads.
Because up to 75% of search users never scroll past that first page of search results, pay-per-click ads on Google and Bing search results pages occupy very valuable real estate. Unfortunately for Bing, Google continues to reign supreme over the world of search. Not only that, but Google has recently increased its share of the fast-growing mobile paid search market, which already accounts for up to 52% of PPC clicks on search engines. Of those mobile PPC clicks on search engines, Google accounts for as much as 83% of them, as of 2015.
So what's a search engine that's not Google to do? This January, Microsoft ...