In the New Alphabet, G Still Stands for Google
As of Tuesday, August 11, Google has a new owner.
According to Wired, Alphabet, the newly-introduced parent company of Google, is much more than a rebranding effort.
Alphabet, run by Google founders Larry Page and Sergey Brin, will essentially act as the mothership for all of Google's various ventures. This includes Calico, the company's longevity program; Google X, its lab division; and Google itself, the search engine giant that controls 65 to 70% of the global search market. Alphabet and Google are two entities with entirely different corporate structures and entirely different purposes.
By allowing an outside entity to control Google's various tech ventures, from self-driving cars to Google Glass, Google executives can focus their attention on the products and services that make the...