Lumbersexuals Causing Disposable Razor Industry to Decline For the First Time in 100 Years
As pop culture trades the slick, put-together metrosexual for the rough-and-tumble lumbersexual, more and more men are growing out their beards rather than spending the 10 minutes it takes to shave. Consequentially, the disposable razor industry is declining for the first time ever in its century-long history.
Now, the disposable razor industry is doing all it can to shave off these declining profits and put new, re-designed razors back in men's hands. However, if beards are fashionably in, will it matter to men if the disposable razor is all new and improved?
Recently, Gillette released the new FlexBall in the United Kingdom. The new, men's razor, which took Gillette five years to develop, has two pivots that allow all five of its blades to swivel and effortlessly glide across the surfa...