Lexus Stokes Electric vs. Hybrid Car Debate with New Ads
Toyota, which was the first manufacturer to mainstream hybrids with the introduction with its Prius, has consistently backed hydrogen over lithium ion batteries. Now, it seems, the fight is getting dirty.
“Closely monitor charge status," a new Lexus commercial's mock instructions proclaim. "Turn off A/C and radio to conserve power. Get lost searching for charger. Plug in and wait four hours. Repeat.”
The ad is just the latest in Lexus' campaign deriding electric vehicles to promote its own hybrid vehicles. In a previous ad, Lexus claimed that public charging outlets took four hours to bring a car from an empty charge to full. EV advocacy group Plug In America called Lexus out for using outdated data on charging times and charging station infrastructure.
Electric car owners also pointed ...