Airbnb Receives Mixed Feedback on New Logo and Updated Website Design
Since its inception in 2007, Airbnb has represented itself with a lowercase "a" logo. Over the past several years, the site has experienced major growth and has transformed itself into a top option for alternative lodging, with over 500,000 listings available for interested travelers worldwide. This month, it unveiled a new logo and website design to its users, and received mixed feedback.
Replacing the iconic little "a" is a shape that is similar to an A, but with a loop in the middle that resembles the "map location" pin symbol most internet sites use. It is being called the "Belo" by the company. In a Youtube video, they said it was a "symbol of belonging" that stands for people, places, love, and Airbnb. The new logo is intended to be more modern and identifiable, and hearken to the...