Online Shoppers Are Swayed by Membership Deals, And Amazon Prime Is Proof
As Amazon geared up for its first annual "Prime Day" on July 15 -- a day that was marketed as a rival to Black Friday and which has promised unbelievable sales and one-day shipping for Prime members only -- it's clear that the world of e-commerce has become bigger in the past few years than anyone expected.
"Prime Day" is essentially just one big marketing scheme, exactly like Black Friday deals, but it's bringing attention to a growing online shopping trend: more businesses that want to cultivate customers' online shopping experiences are offering subscription passes which allow members to take part in the sales.
Amazon's Prime membership is the most popular type of subscription shopping program, but Business Insider has recently reported that other businesses have created similar membe...









