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Recent studies are reinforcing the efficacy that video marketing boasts by taking a look at how consumers respond to online video content. According to Net Imperative, a September Brightcove study of 2,000 people around the world found that an amazing 76% of consumers consider video to be their preferred form of online content when researching information on brands. Almost a quarter -- 24% -- of consumers reported that video is their "most trusted" form of marketing content. Another study, conducted by Levels Beyond, revealed that 59% of consumers are likely to watch video marketing content if they visit a website. Moreover, 61% will watch a marketing video if a friend shares it on his or her social media page. The Levels Beyond study also found that marketers aren't prioritizing video ...

The next push in renewable energy may be supported by an unlikely material: concrete. Midwest Energy News reported Oct. 20 that Sri Sritharan, an engineering professor at Iowa State University, is working on a modular tower design for wind turbines that would allow them to reach above the 80-meter limit of current steel towers. Sritharan has developed two pieces that can be precast from concrete, a panel and a column, that can be assembled in as many combinations as are necessary to reach the desired height. “It’s flexible,” he told Midwest Energy News. “If you’re using a GE turbine, you use one set of dimensions. If you’re using a Siemens turbine, you have a different set of dimensions.” The Limitations of Steel Steel cannot be used to create taller towers because steel towers are tr...

According to a new study recently released by Harvard University's Joint Center for Housing Studies, the slow recovery of the home remodeling industry is expected to continue, but that the recovery process could take a while. After the housing market was hit by the recession in 2008, secondary industries (like the home remodeling business) were also impacted quite severely. However, unlike the housing market, which has regained health quite suddenly in the past couple of years, the remodeling business is expected to continue its slow trajectory of recovery throughout 2015. The Harvard study used an algorithm called the Leading Indicator of Remodeling Activity (LIRA) which calculated the numbers of remodeling projects, along with homeowner spending habits on remodeling projects, in order ...

The results of a recent survey show that a majority of people would be interested in purchasing semi-autonomous vehicles. The study, by Boston Consulting Group, revealed that 55% of people would be likely to buy a car that had partial self-driving abilities, such as taking over the wheel on the highway or during traffic jams, while 44% said they'd be interested in a car that was fully autonomous. Apparently people are willing to pay a good chunk of change for these vehicles, as well. More than 20% of those surveyed said they would pay $4,000 extra for a car that was able to entirely drive itself. As the hype builds over these new autonomous and semi-autonomous vehicles, the reality of putting self-driving cars on the market is closer than ever before. Just last month, California issued 2...

Since 1880, according to research from the National Center for Atmospheric Research, global median temperatures have increased by 1.5°F. While that might not seem like much, the shift in temperature is having a staggering effect on oceanic water levels, crop development, and weather patterns. It's also a driving factor behind a huge increase in the number of people across the world using air conditioning.Hoping to stem demand and do its part to fight off the forces of climate change, the University of California-Berkeley has developed a new technology that effectively air conditions structures without using a single watt of energy. SABER, as the tech is known, emulates skin to regulate air and light flow into buildings. The skin automatically senses changes in light and temperature, openin...