Could Millennials Be the New Face of the Cosmetic Procedure Industry?
As a culture, it could be argued that Americans are rather obsessed with youth. And when our good looks start to fade, it's not uncommon for some people to panic. We may vow to exercise regularly, follow a strict diet, or splurge on fancy skin care and wellness products all in an effort to stay taut and smooth. But if the damage is already done, there's only so much you can do.
That may well be why preventative methods are now becoming much more popular. Women in their 20s and 30s are now using eye creams that were once reserved for an older crowd. And some of them are even turning to procedures at an earlier age. Although one in every six drivers on the road is over the age of 65, the drivers of the cosmetic procedure industry will likely be of a younger generation: millennials.
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