Truck drivers may soon be getting more attention from drivers than the normal “arm tug” to ask for a honk of the horn, and it’s all thanks to one company’s idea to illuminate their signs.
According to FleetOwner, sign company CNP Signs and Graphics recently announced a new patent for an illuminated truck sign. The lit-up signs will help truck owners and companies to display their name or logo more prominently during the nighttime, which in turn will increase their brand exposure.
“Through this patented innovation, a company’s logo can be custom-made and illuminated so that it can be seen around the clock on trucks,” CNP said in a statement.
“Once a mold is created of a company’s logo, backlit signs utilizing LEDs are produced that adhere to both the tractor and the trailer. This process was created from a one-of-a-kind patent and CNP Signs and Graphics has the exclusive rights to it. CNP can make these signs any size and shape and the resulting product is three-dimensional and very unique.”
Most trucks currently have flat, non-illuminated signs that make them almost impossible to see in the daytime, let alone when it gets dark. This new technology will allow both small and large fleet owners to advertise their brand more effectively, which should have a positive impact on the trucking industry as a whole.
Truck advertising has long been seen as an effective marketing technique because of its ability to reach a large number of people through long-distance travel. In fact, an estimated 91% of people notice ads mounted on the sides of trucks and can even recall the ad days later.
According to Cranky Creative, truck advertising and vehicle wraps combine to form one of the best forms of brand exposure relative to cost. One car wrap can garner between 30,000 to 70,000 views per day, reaching more consumers at a lower cost per thousand impressions (CPM) than any other form of outdoor advertising.
As for CNP Signs and Graphics, it’s safe to say that fleet owners everywhere will be clamoring for the new invention, and the company may have hit the jackpot with their latest patent.