Creator of the Pop-Up Ad Issues Apology
If you hate pop-up ads with a burning passion, you're far from alone. In fact, Ethan Zuckerman, the man who created the pop-up ad while working for hosting site Tripod.com in the mid-1990s, hates them just as much as everyone else. And in a recent article he wrote for The Atlantic, he blatantly apologizes for creating this internet nightmare at all.
According to Zuckerman, Tripod.com struggled for a while as it tried to create marketed content in a way that would reach consumers and result in a share of the revenue. Companies began complaining that their banner ads, which are placed directly on a webpage, could make it seem as though the company supported that particular page's content. After years of experimenting with different platforms, Tripod.com eventually settled on a model where...








