The
best way to avoid failure is to never try. How many people in the
profession of selling are hiding from the possibility of failure?
Let
me give you a personal example of this. The first time I ever stood in
front of an audience was in a second grade school play. I'd been
asked to play Prince Charming. All my friends and relatives were
there. I was very excited to be the star of the play. I was
dressed in my purple pants, a purple cape, and I was ready to perform.
When
my cue line came. I walked out on stage, and I froze. I could not
move.
Finally,
someone came out and led me off. From that moment on, I had a phobia about
getting up in front of a group. I simply would not do it.
Many
years later, I was invited to speak by a major firm. They had heard about
my sales volume and wrote, "Will you come here and teach your selling methods
to our sales staff?"
I shot
a letter right back. "Thanks, but no thanks. I don't talk to anyone."
Then a great friend, Jay Douglas Edwards, said to me, "Tom, do what you
fear most and you will control that fear."
Think
about that. Think of something you should do professionally, something
that you aren't doing, because of fear. Fear is the only thing preventing
you from doing what needs to be done. The important thing is to face that
fear for the first time.
After
I thought about controlling fear by doing what I fear most, I had to agree
that I was allowing fear to control my life. So I called the company that
had invited me to speak. I said I'd do it.
From
the moment I had agreed to do the speech, there wasn't an hour that I didn't
wish I hadn't. The closer the time came, the more panicky I became.
Every
time I wrote down what I was going to say, I'd tear it up and start over.
Someone told me to put it all on 3 x 5 cards, so I did.
The
night before my speech, I didn't sleep at all. The next morning,
I walked into an auditorium and waited in the wings to be introduced to
three thousand people. And do you know what the only thing on my
mind was? I was re-living the terror of my second grade experience.
I walked
on to the stage, I looked down at my notes, and began my speech.
I never once, looked up at the audience. I just kept talking. I was
scheduled to speak for forty-five minutes. Within eight minutes, I had
covered every point.
My
first time speaking in public was awful. The second time was terrible.
The third time was a disaster. The fourth time, they clapped a little.
The fifth time, almost everybody stayed. Now, after years of speaking
day after day to enthusiastic salespeople, I awake with anticipation. Excitement.
And I owe it all to those words, "Do what you fear most and you will control
that fear."
Make
this phrase yours and nothing can stop your success.
You
can receive more information about Tom Hopkins, as well as receive
20% off his audio and book products, including How to Master the Art of
Selling Anything, The Official Guide to Success and The Academy of Master
Closing, by going to http://www.yoursuccessstore.com
or call 877-929-0439. |